When it comes time to sell your home don’t forget to market to the pet population. Yes, that’s right, market to cats and dogs!

Would you believe 85 million families have a pet and this number continues to grow each year? Most of those families consider their pet to be a member of the family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals. The pet industry reported $72 billion was spent on our pets in the U.S in 2018!

So your next question, “How do you stand out to the millions of pet parents searching for their dream home?”

Simply put, point out the features of your home that will attract pet owners:

· Fully fenced in backyard

· Areas for pet feeding (mud rooms and sun rooms)

· Pet doors

· Dog friendly landscape

· Locations of dog parks/walking paths/pet-friendly shopping areas

· Proximity to veterinarians/groomers/pet supply stores

Pets Have Power

· 89% of pet owners say they would not give up their pet due to a housing restriction

· 81% of Americans say their pets play a role in their housing situation

· 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals

· 19% of Americans say they would consider moving for their pet

· 12% percent have moved for their pet

Bottom Line

We love our pets and will look for pet-friendly features in our new homes, so take advantage of this knowledge andpoint out your home’s ability to meet their need